An investor pitch deck is a presentation that tells the story of your company with the purpose of raising capital to start your business to complete a pending order.
A pitch deck is usually 10-15 slides long and in some cases, up to 20 slides, because we understand from experience that not every investor wants to spend their time on a twenty-page long and boring slides, that is why we have decided to outline the following “must-haves” in your pitch deck.
Generally speaking, a deck or any business document with the intention to give readers/audience an understanding of their business idea, must take a look at the following key aspects of a business.
- Your company’s industry
- The stage of your company’s development
- The target market/customers/audience
- The customer’s unmet needs and how they are addressing the need today.
- Your company’s proposed solution to that unmet need (product/services)
- Competition and your competitive differentiation.
- Established strategic alliances or Partnerships
- Management team.
- Financial summary.
Here are the top 10 slides to include you in your deck
- Cover page
This should have your logo, business name, and tagline. Always ensure that it is catchy.
- The Market Opportunity
In bullet points, outline the figures of the market and how large it is. Most investors want to see how valuation your idea is in the market and the size of the market can give them validation on the other hand.
- Problems and Solutions
It is always good to talk about the problem and later introduce the solution. As much as you can, let your Problem and Solution be in a single slide, except it inevitable.
Show the lead and sales funnel you currently own along with the potential revenues for each transaction. Marketing objectives should also be included as well.
What have you done? Investors want to see that you have been making some productive efforts and this can, in turn, give you an added advantage. Do not hesitate to outline your progress over time.
- Projections or milestones
Estimated future financial outcomes should be stated here. This usually would come as a 3 or 5 years financial plan for the business. “Always ensure that your numbers are correct”
- Unique Selling Proposition
A unique selling propitiation or UPS speaks about the value your business is bringing to the table. In most cases, this is what stands you out of the crowd.
- Business model
In this section, you identify your streams of revenue, intended customer base, products and details of finance.
List your core team members and 2 or 3 bullet points about their relevant expertise.
Do not forget to display your team’s best headshots. As the saying goes; “A picture says a thousand words”
- The Ask/Required Funding
This is the time to ask what you want and outlines the use of funds (what do you want to use the money for?)
Most start-up businesses have used a well-developed pitch deck to bring in the required capital for their startups. If you would like to start a project for your business idea, kindly click the link to speak with one of our available consultants. www.pitchdeckservices.com