There is an old saying “failing to plan is planning to fail”, yet many start-ups try to just wing it without ever going through the process of their business idea. Let us take a look at the meaning of a business plan and a one-pager.
What is a business plan?
I will simply say a business plan is a road map that provides directions so a business can plan its future and help it avoid bumps on the road. The time you spend in keeping your business plan up-to-date is an investment that pays big dividends in the long term.
What is a one-pager business plan?
Just like the name indicates “one-pager”. It is simply a one-page document that gives a high-level overview of a product, services or business. A one-page business plan is like the modern-day version of the brochure.
The two main primary purposes for a one-pager business plan are:
- It should be used to help run your company with a more cohesive vision by analyzing your plan for marketing, sales, website design, manufacturing, etc.
- It should be able to demonstrate that you have a road map to success, in other for a financial institution to invest in your company, you have to present a business plan.
The elements of a one-pager business plan include:
- Value proposition
- Market need
- Competition
- Your solution
- Target market
- Sales and marketing
- Budget and sales goals
- Milestones
- Team summary
- Key partners
- Funding needs
NOTE: keep it brief and simple, all in one page.
Working through a one-pager business plan will provide a solid overview of the business in a format that is easy to change and adjust instead of spending days on a detailed business plan. Once you have a summary of your idea figured out on one page, you will be ready to expand and provide more details in a business plan. A one-page business plan is ideal for start-ups.
Advantages of a one-pager business plan.
- It enables prospective investors and partners to quickly understand your business idea.
- It offers an approachable way to get your business plan in front of the right people in the form of a single power-point slide.
- Forces you to condense your thoughts and explain yourself clearly.
- It enables you to grab your audience’s attention and spur them to action.
If you need help putting together a professional one-pager business plan, you can start a project on our website and a member of our team will be in touch with you shortly or send an email to info@pitchdeckservices.com and we will respond to you immediately.
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