Airbnb’s pitch deck has since become so popular that it’s considered the most viewed slide deck on the internet and a lot of startups are using the same template for their decks.
The platform for listing extra room space is one of the most thrilling venture stories to come out of Silicon Valley. Brian Chesky and Joe Gebbia started the company in their San Francisco apartment and were able to raise significant seed capital to get their business off the ground.
In my opinion, this is not the best approach as it removes or raises questions on the originality and genuineness of your brand.
Also, I will caution you that every business is unique and must be treated as such. It is not useful or productive to create every pitch deck by using this standard.
Below is a look at the Airbnb pitch deck template.
Airbnb’s pitch deck is a classic example of how investors are reached and convinced with data. The “numbers” outlines all of the company metrics listed above: monthly view count, number of saved searches, listing views, etc.
These are the types of stats that investors look for when studying companies; Airbnb didn’t skimp on them (as you can see from their pitch). However, Airbnb did not stop there.
Once they had established the credibility of the company by highlighting its growth rates, user base, and other metrics, Airbnb provided insight into the traction it has gained with actual users. With this information (as illustrated in the customer acquisition and user traction sections), Airbnb showed that its product was resonating with customers right in front of their eyes – and it offers very detailed insight into where they come from and how they engage with the website.
You can have a look at our list of pitch deck services to see how we can build a tailor-made pitch deck for your startup.
We got some of the information in this deck from Business Insider website.