walmart business model

Walmart Business Model

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In our previous article on the Business Model Canvas, we explored how it can be used to visualize and plan the key elements of a business. In this article, we’ll delve deeper into the Walmart business model and how it has contributed to the company’s success as the world’s largest retailer.

Value Proposition

The value proposition of the Walmart business model is centered on offering customers a wide range of products at low prices. The company’s stores, which include Walmart Supercenters and smaller formats such as Walmart Neighborhood Markets and Walmart Express, offer a wide selection of groceries, household goods, electronics, and other products at competitive prices. Walmart also offers a range of services, such as online shopping and pickup, to make it easy for customers to access its products.

Customer Segments

Walmart targets a broad range of customer segments, including individuals, families, and businesses. The company has a strong presence in the B2C market and has a global reach with locations in over 27 countries.


Walmart uses a variety of channels to reach and communicate with its customers, including its website, mobile app, and social media accounts. The company also uses targeted advertising to reach potential customers.

Customer Relationships

Walmart uses a number of tactics to build and maintain strong relationships with its customers, including personalized recommendations, a loyalty program, and excellent customer service. The company also invests in marketing campaigns to keep its brand top-of-mind with consumers.

Revenue Streams

Walmart generates revenue through the sale of its products, as well as through its services division, which includes online shopping and pickup. The company also generates revenue through the rental of space to third-party vendors in its stores.

Key Partners

Walmart has a network of key partners, including suppliers, manufacturers, and third-party vendors. The company also works closely with other retailers and logistics providers to expand its reach and offerings.

Key Activities

The key activities that drive Walmart’s success include product sourcing, marketing, and customer service. The company also invests in technology and logistics to support its operations and enable efficient delivery of its products to customers.

Key Resources

Walmart’s key resources include its products, brand, and marketing budget. The company also has a significant investment in technology and logistics, including its distribution centers and transportation fleet, to support its operations.

Cost Structure

The cost structure of the Walmart business model includes expenses such as employee salaries, marketing, and technology development. The company also incurs costs related to legal and regulatory issues as it operates in various markets around the world.


The Walmart business model has contributed to the company’s success as the world’s largest retailer through its focus on offering customers a wide range of products at low prices.

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