An Investor presentation also known as pitch deck is a 10-25 slide presentation that is usually produced with Microsoft PowerPoint, Prezi, Keynote or any other graphic design program that tells the story of your company simply and compelling to potential investors. Most business owners or start-ups create their presentations with little or no understanding of how each slide should be pitched or served to their intended audience.
In this article, we will be looking at most of the important aspects to consider when preparing a winning pitch deck presentation and simple mistakes to avoid.
The following information summarizes how to make a pitch deck or investor presentation for your startup or already existing business.
- Cover page
This should have your logo, business name, and tagline. It is very important that every pitch document that you are sending or delivering in front of potential investors should have a high attention-grabbing cover. This gives the audience a clue of what the whole document would be about. You must make a first impression at all costs. Your cover will do that for you.
Most people putting a pitch deck together do not consider the great importance of a catchy cover design until they are turned down several times by investors for a reason they neglected.
- Market Opportunity or Validation
The purpose of a pitch deck is to secure funding or a partnership of some kind so you want to tell the audience that you know the number of your industry.
Make proper market research and ensure that your number is correct and the sources are verifiable. In some cases, you would have to high a market research company to get the figures right.
- Problem/Current Challenges
Critically look at the industry and how your business will make a difference in the current crisis. List the challenges and emphasize on the gabs and how a new solution could be the savior that everyone has been waiting for. Always have it in mind that your solution must be solving a problem and it should be a real problem.
- How Are You Solving It?
This is the time to introduce your solution. After you have listed out the challenges or crises, talk about your solution on this slide. No matter how complex it is, if you cannot explain it to 6 years old, you don’t understand it. Ensure that the solution is presented in such a way that anyone that sees that slide will immediately understand what you are trying to communicate.
- Marketing/Sales
Show the lead and sales funnel you currently own along with the potential revenues for each transaction. Marketing objectives should also be included as.
- Financial Projections
The estimated future financial outcomes should be stated here. Ensure that you are not throwing figures up and down. Investors are smart and they will sense it. Be very realistic in your numbers. It is better to be underestimated and perform beyond expectation than to be overestimated and produce less than expected
- Competitive Analysis
This should include a general overview of your competitors and why you are better than them. It is always better to list out your key features and measure it with what your market competition is already offering. If they are doing better than you, then you have to go to the drawing board again to see what you can tweak and make your solution better and more efficient than the current offerings.
- Business model
This is the most important slide for investors. Your business model simply talks about how you make money. In this slide, you should mention every possible income source from your solution.
- Traction
It is very important to note that your traction should not be left out. On this slide, let the investors know what you have been doing so far. Ensure that you list out your numbers and every important detail about your progress in your success journey
- Team
Mention the members of your team, their position, and core expertise. In most cases, investors invest in people and not the idea. Get good photos of each team member and add them to the slide with their portfolio smartly presented.
A Pitch Deck or Investor Presentation is usually developed for the sole purpose of scaling a business. If you are in need of a professionally designed pitch deck service provider, Kindly click on the Start A Project link and a member from the PDS team will be in touch with you shortly.
I wish you the best in your journey of success!
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